Positioning & messaging
Translating technical differentiation into business value for utility and infrastructure buyers.
Private wireless & critical infrastructure
Marketing leadership for private wireless companies.
Private LTE and 5G are some of the hardest technologies to market. The buyers are utilities, public agencies, and critical infrastructure operators who move carefully, buy by committee, and need to trust you before they'll listen. I know how to turn technical capability into a story those buyers act on.
Let's TalkWho I work with
Built for teams selling into complex markets.
Private wireless vendors, integrators, and ecosystem partners, especially engineering-led teams that need senior marketing leadership without a full-time executive hire.
Technical capability
→Trusted story
→Buyer action
What I do
Technical fluency. Commercial focus.
Launch & acquisition campaigns
Go-to-market for new products, partnerships, and market entries.
Trade show & event strategy
Programs that generate pipeline and relationships, not just badge scans.
Partner & ecosystem marketing
Co-selling relationships and joint go-to-market programs.
Sales enablement
Decks, case studies, and talk tracks that help your team close.
Why me
No learning curve on your dime.
I spent eight years in private wireless, leading the rebrand of pdvWireless to Anterix and co-launching the Utility Broadband Alliance, which grew to 115+ member companies. I understand the buyer, the sales cycle, and the ecosystem, so there's no learning curve on your dime.
How we can work together
Senior leadership, sized to the need.
Fractional marketing leadership
An ongoing monthly engagement where I act as your marketing lead.
Strategic projects
Focused engagements like a positioning overhaul, launch campaign, or trade show program.
Building in private wireless?
Let's talk about what's next for your go-to-market.
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